Building a Natural Skincare Empire: An Interview with Primally Pure CEO

In this episode, host Mandy Black sits down with Bethany McDaniel — founder and CEO of Primally Pure, a leading natural skincare and non-toxic beauty brand. Known for creating products made with real, certified organic ingredients, Primally Pure has been featured in Vogue, The Huffington Post, Darling Magazine, and more.

Bethany is a mom, wife, and entrepreneur who launched her natural skincare line out of a personal passion for clean, recognizable ingredients — not just in food, but in daily beauty routines. Her journey began when her family spontaneously started a farm, which ignited her love for natural living. That passion quickly grew into a successful million dollar business.

In this inspiring conversation, Bethany shares:

  • How she built a natural skincare brand from grassroots beginnings to a multi-million dollar company

  • The personal story behind her commitment to toxic-free living and why it’s essential for long-term health

  • Her insights on balancing motherhood, marriage, and running a fast-growing business

Whether you’re passionate about natural skincare, clean beauty, or building a purpose-driven brand, this episode offers valuable insight and inspiration.

Discussed On The Episode

Mandy’s 5 Favorite PP Products
Shop Primally Pure
Primally Pure Blog

Bethany’s Skin Care Routine

Cleansing Oil (Normal Skin)
Baby Oil (Used for eye make-up remover)
Baby Bar (Used for double cleansing)
Everything Spray
Plumping/Clarifying Serum
Baby Balm (for eye area)

Most Popular Primally Pure Products

Charcoal Deodorant
Everything Spray
Fancy Face Serum

Check Out My Other Blog Posts On Nontoxic Living

My Journey Transitioning To Low Toxin Living & My Favorite Clean Brands
My Favorite Clean Products

Mandy is a holistic health coach, educator, wife, mama, & outdoor enthusiast - passionate about holistic health and an approach to wellness that views food, clean living, spiritual health and movement as medicine. You can find her in her free time paddle boarding Lake Tahoe or hiking a trail with her husband and two kids.